NextBiggerBetter
A community interest company building equitable state-school cricket through programmes and places.
A community interest company built around a fairer future for English cricket
Core Belief
“The future of English cricket can be fair and still produce excellence in players and moments”
What We Do
We partner with sponsors, rights holders, and cricket investors to grow state school cricket through funded coaching, teacher development, and India-UK exchange.
Better cricket programmes.
Better cricket places.
NBB exists to improve both the quality of what happens on a cricket “field” and the quality of the “fields” themselves — so that the right long-term thinking and the right facilities can build a better future together.
State schools are leaving talent on the table
State schools have the athletes cricket needs.
Cricket provision is inconsistent, underfunded, poorly equipped, and too often short-term.
The Result
No long-term skills development, weaker pathways, and too much overlooked potential going unreached.
Photo: State school cricket in action
Turn underperforming state schools into high-participation cricket hubs
Funded Coaching
Delivering consistent, high-quality sessions in schools that lack the budget to run them independently.
Teacher Development
Building long-term capacity in PE staff so cricket survives beyond the funded period.
India-UK Exchange
Connecting state school cricket to international knowledge and pathway opportunities via linked academies.
“We don't cherry pick. We build systems in the schools others overlook — as long as they commit time, staff, and data.”Our Principle
Pilot work already completed
Real results from real investments in underserved communities.
Platform Cricket
£5,000participation rate
Created opportunities in low-income, low-activity London boroughs.
Forest Hill School
£1,000participation rate
Kit provision to strengthen school cricket teams and coaching provision for skills.
Catford & Cyphers
£5,000participation rate
Developed nets and a junior square in a low-income SE London borough.
Bexleyheath CC
£2,000participation rate
Non-turf surface to increase school participation and fixture provision.
Total Pilot Investment
£17,000
Programmes
Four elements. One system.
Target the Right Places
Use Sport England Active Lives data to identify low-activity, lower-income state school clusters in Sussex, Surrey, Hampshire, London, and Kent.
Design the Intervention
£3,000 per school buys a one-year "cricket uplift" package: 20 hours of coaching, teacher CPD, equipment, and India-UK exchange touchpoints.
Brand & Pathway Partnerships
Branded partnership with England kit/bat makers so product, stories and content flow through the programme. Connect India pathway to exchange knowledge.
Impact and Evidence
Track term-by-term changes in participation, PE staff confidence, and progression into club/league cricket using Active Lives framing.
£3,000
One-year cricket uplift package
Where This Goes
25
Pilot Schools
£75,000
75
South Coast Cohort
£225,500
259
Full South of England
£770,000
Photo: NBB coaching programme in action
Places
The Problem
Too many state schools lack quality cricket spaces. Large numbers have poor access to cricket places: decaying halls, weak outdoor spaces, and council-maintained fields that do not support consistent development or long-term commitment.
£10,000
Refurbishment and uplift
Initial Target
10 schools
Who is a natural fit
The Strategic Bridge
Brands such as Toyota, and others who are ECB, The Hundred or Vitality Blast sponsors, who have involvement in cricket and a stake in cricket success in our target areas.
Foundation Fit
Brands with a vision around youth sports, active lives and can support infrastructure, training, competition, and access — the same four pillars NBB is building.
“Together, we look forward to nurturing young talent, engaging diverse communities”Mrs Nita M. Ambani
Become a Partner
Join us in building a fairer, more equitable future for English cricket. Your investment creates lasting impact.